One of the coolest things I’ve seen in a while…I’m driving down the highway and I pass a bus who is on my right hand side sitting at a stoplight. All of a sudden my PDA asks me if I want to join the CPG Wireless Network. It happens to be the wireless network on that bus.
That bus was the employee transportation for a local ad agency here, Crispin Porter + Bogusky, who is a company that pushes the envelope on creative ideas. They don’t spend tons of money on big flashy things, they just do thing that get attention.
The point of this story is that one of your goals should be to keep your members in your gym as long as possible. The longer they’re there, the more they’ll partake in other activities you offer such as food, merchandise sales, member interaction, etc. One of the easiest ways to do that is to provide FREE WIRELESS ACCESS. If companies can offer it on a bus, you can surely offer it at your facility.
These days, people are looking for hot spots to get a little work (or just email) done. Turn your location into more than just an in-and-out trip and help them stick around a little longer. You’ll have more time to learn their names too!
